Why Am I Getting Ads After Every Song on Spotify?

You’re not alone if you’ve chosen to use the free version of Spotify with ads instead of paying for Spotify Premium. As of March 2022, around 57% of Spotify’s monthly active users, which is approximately 240 million out of 422 million, are on the ad-supported free plan.

Now, you might be wondering why you get ads after every song on Spotify. You knew there would be ads, but having them after every single song feels excessive. In this article, we’ll explain the reasons behind this and provide more details to help you understand how Spotify manages its advertising in the free version. So, keep reading to find out more!

How Often Does Spotify Play Ads?

How Often Does Spotify Play Ads?

Spotify typically plays only two to three minutes of advertising per hour on its free version. These audio ads are usually between 15 to 30 seconds long and are played after every 2 to 3 songs.

However, if you find yourself hearing multiple ads after each and every song, it could be due to a bug in your Spotify app. Normally, this shouldn’t happen, and the frequency of ads should follow the standard pattern.

Although Spotify has not officially disclosed the exact frequency of ads, Charles Paquin managed to obtain this information from Spotify officials during a phone interview in late June 2019.

From my own observations, I have noticed that Spotify actually serves a single 30-second ad approximately every 15 minutes or so, which is closer to the 2-minute-per-hour mark.

Once in a while, Spotify will also play a video ad, which grants you 30 minutes of ad-free music afterward. These video ads appear randomly and are mixed in with the regular audio ads on Spotify.

Also Read: Favorite Music Guru For Spotify: Here is Everything

Why Are So Many Ads on Spotify?

Spotify earns money through two main sources: Premium subscriptions and ad placements. They have a large number of free subscribers (around 261 million out of 456 million monthly active users as of 2022), and to monetize this audience, they use advertisements.

With such a massive user base, Spotify attracts brands and companies to advertise on their platform, allowing them to target diverse audiences from different backgrounds. In comparison, even popular music streaming services like Apple Music haven’t reached the same level of user numbers as Spotify.

Ad placements contribute significantly to Spotify’s revenue. In 2022, they generated approximately $1.5 billion USD from advertising, and this number is expected to reach $2.4 billion USD by 2026, according to Statista.

While advertisements make up only 12% of Spotify’s total revenue (with Premium subscriptions accounting for 88%), it still brings in a considerable amount of money for the company. Thus, they wouldn’t want to ignore this revenue source.

Spotify strategically promotes its Premium subscriptions by advertising itself to free users while they listen to music or podcasts. Annoying ads can motivate users to consider upgrading to Premium membership for an ad-free experience.

In essence, Spotify aims to convert more free users into Premium subscribers, as they earn more revenue from Premium subscriptions than from ads. This approach creates a sales funnel, driving users toward becoming paying customers and increasing Spotify’s overall revenue.

Understanding Spotify’s Revenue Model and Advertising Strategy

Understanding Spotify's Revenue Model and Advertising Strategy

Premium Subscribers vs. Ad Placements

Spotify’s revenue comes from two main sources: Premium subscriptions and ad placements. Premium subscribers contribute significantly more to their revenue, accounting for about 88% of the total income. On the other hand, ad placements play a smaller role in generating revenue, making up the remaining 12%.

Ad Revenue and Spotify’s Self-Promotion

According to Statista’s revenue report from March 2022, Spotify earned approximately 8.46 billion euros from Premium subscriptions and 1.2 billion euros from ad-supported revenue in 2021. Both figures were the highest reported so far, with Premium revenue experiencing substantial growth of over two billion euros since 2017. This growth trend is expected to continue in the future.

Given that Premium subscriptions dominate their revenue stream, Spotify actively promotes its Premium services through advertising. By doing so, they aim to attract more users to become paying Premium subscribers, as this significantly impacts their overall revenue.

Personalized Advertisements and Unsold Ad Inventory

Spotify sells ad slots to various companies and advertisers, making personalized advertisements possible. The content of the ads you receive is tailored based on factors such as your demographic information, browsing history, and the type of content you’re currently listening to on Spotify.

In some instances, when Spotify runs an ad for itself, it could be due to unsold ad inventory. This means that there might be available ad slots that weren’t purchased by advertisers. To ensure that all ad slots are utilized, Spotify fills the unsold inventory with self-promotional ads.

Encouraging User Engagement and Potential Upgrades

When Spotify chooses to advertise its own services to users, it serves as a way to encourage more user engagement and interaction with the platform. By showing ads to free users, Spotify aims to keep them actively using the free version. If free users continue to enjoy the service without being served ads, they may be less motivated to upgrade to the Premium subscription, which is a key revenue source for Spotify.

Also Read: How to change Equalizer on Spotify: Supercharge Your Spotify

Here are The Methods to avoid Ads on Spotify

Here are the 4 ways to get rid of these Spotify ads:

Method 1: Auto Mute Ads with SpotMute (Android App)

Method 1: Auto Mute Ads with SpotMute (Android App)
  • SpotMute is a third-party Android app that automatically mutes your media volume when Spotify plays an ad.
  • It detects ads through Spotify’s media notifications using the Device Broadcast Status feature.
  • After the ad ends, SpotMute unmutes your device, allowing you to continue enjoying your music.
  • To set up SpotMute, download and install it from the Play Store. Then, open Spotify, enable “Device Broadcast Status” in the settings, and launch SpotMute.
  • Keep SpotMute running in the background for it to work effectively. Note that it may not mute ads that appear right after you start Spotify or skip a song, achieving a success rate of about 90%.

Method 2: Block Ads using Mozilla Firefox and uBlock Origin (Android)

Method 2: Block Ads using Mozilla Firefox and uBlock Origin (Android)
  • This method involves using Mozilla Firefox Beta, uBlock Origin adblocker, and a bit of browser configuration.
  • Install Firefox for Android Beta from the Play Store and add uBlock Origin as a recommended add-on.
  • Go to “about:config” in Firefox’s address bar, find “media.eme.require-app-approval,” and switch it to false.
  • Create a new entry for the user agent, adding “general.useragent.override” with a specific user agent string.
  • Visit Spotify Web Player at “open.spotify.com,” log in, and enjoy ad-free music even when your screen is off.
  • Note that this method may require some troubleshooting if Spotify Web Player doesn’t work properly.

Method 3: Use a Modded Version of Spotify (Not Recommended)

Method 3: Use a Modded Version of Spotify (Not Recommended)
  • If the above methods don’t work, you can consider using a modded version of Spotify, which offers premium features for free.
  • Keep in mind that using modded versions may pose risks like account suspension or legal issues.
  • To minimize risks, create a new Spotify account and use a VPN for added privacy while testing the modded version.

Method 4: Pay for Spotify Premium (The Best Way)

  • The most straightforward and legal way to remove Spotify ads is by subscribing to Spotify Premium.
  • With Premium, you get a fully ad-free experience, unlimited skips, offline music downloads, and the ability to play any song you want.
  • You can try Spotify Premium free for a month before committing to a paid subscription.
  • The standard monthly price for Premium is $9.99, but students can enjoy a discounted rate of $4.99 per month.

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